Revolutionary changes are happening in digital marketing and it is affecting the way businesses are conducted both online and in-store. But How? Let’s hear from the experts of Esolz Technologies, the leading Digital marketing company in India. Over the years, we have seen a lot of changes happening in the digital marketing industry. We have seen AI and analytics make a world of difference to the way marketing was previously done, but it’s yet to go through another revolution.
You might ask yourself: what is the revolution? The answer is Blockchain! What is Blockchain? Blockchain is the technological innovation that will enable transactions to happen between two parties without the involvement of a third-party. Earlier uses for blockchain were limited to finance and crypto-currencies, but the potential is huge for digital marketing. You might ask yourself: is that all? No! There’s more to it. Let’s dig deeper! Earlier in the past, AI and analytics largely benefited the businesses more than consumers. But this time, blockchain will be able to level the playing ground by providing the power of data back to consumers themselves. Given below are a few ways blockchain will impact digital marketing, and change it for the good – and forever. Power to the People: One of the most fascinating sides of blockchain is that it will give the value of data back to consumers. Until now, many companies were benefiting from pulling data from the customers. Everyone from Amazon to eBay asks for your phone number, email address, address, and the name of your firstborn even to make a normal purchase in-store or online. Last week I went out with my friends to Dominos and when I was ordering my food, they asked for my phone number, email address, and address. All of this information just for the food! They say it helps the consumer, to some extent it does, but, this is done because they can market personally to the consumers. But it’s an invasion of privacy! This means that companies are making millions by taking, and sometimes even selling your personal information. Well, no need to worry as blockchain is impacting digital marketing by removing the abilities of companies to pull data from customers without reimbursing them. For example, the Brave browser is changing the way users deal with online advertising. Rather than bombarding users with online ads, Brave users opt-into viewing ads and are provided with Basic Attention Tokens (BATs) for the ads they are interacting with. This is a revolutionary way of leveling the playground and viewing advertising. Users are getting reimbursed for the time they spend viewing the ads. Indeed, if you are in the marketing industry, you may not like this concept. In many ways, it is like starting from scratch, depending on customers to provide you with the data needed to serve them better. Many will dislike this concept, and it might not be the best news for digital marketing, but a necessary step in protecting the rights of consumers. Hola! Authentication and Transparency: Earlier, people would buy everything from eBay to Craigslist to Whole Foods, in the hope that they were buying what was being said to them. Was the item that was sold organic? Authentic? Do you think it was grown or made in a fair-trade/fair-pay environment? Or was it manufactured in a shop where child workers were extorted in the name of cheap labor? No one knows. Now you may have blood in your hands! Terrifying, right? Thanks to blockchain, you will be able to know all the answers to your questions. By harnessing the power of blockchain, companies will be able to verify the exact location where an item was manufactured or grown, what kind of soil was used to grow the items, or how were the workers treated, and how much were they paid. This is a giant step, especially in a time when consumers care more about the integrity of a company and processes creating them than just the quality of the product. It’s time to say Goodbye to the Eerily Confusing Sphere of Online Ad-spend: Many MNCs are going to clarify the eerily confusing sphere of online ad-spend. As part of the project, they are going to use blockchain to create a trusted and verified chain from the ad dollar to the end-user. Earlier, some amount of money was lost in the process due to the presence of various middlemen and the publisher would not get the real value of their money. The project has helped MNCs like Unilever in saving millions of bucks already. On the other hand, it would also put companies who make money out of verifying ad metrics to shut up shop. Blockchain is impacting digital marketing and changing it in a disruptive manner. This technology has the potential to wipe out a whole new generation of companies built on its very existence. Keyword Tracking: Blockchain can be used to track keywords, which was not easy for marketers earlier. Search engine algorithms are changing constantly. The ability of marketers to track keywords across different devices and distinguishing between a national search against a local search has been problematic. On the other hand, organic SERP results are too complex to be understood by marketers while creating reports. With the use of blockchain, all of this would become a way lot easier for marketers. They would be able to procure real numbers when tracking keywords. This revolutionary technology will enable marketers to track keywords across various devices in different locations. This will allow them to use the data and information and help in creating campaigns that are data-driven and accurate. No Traditional Social Media Surveillance: There is a social media channel that is creating waves in the digital marketplace. The social media channel is changing the perception of social media among its users. It is using the power of blockchain to create a decentralized network. This network will allow users to share, discover, and even connect without worrying about social media surveillance. Marketers are worried that decentralized social networks will affect the way they conduct their business. But marketing professionals need to adapt to the changing times. They need to understand the relevance of decentralized networks to their marketing processes. Better leads for Marketers: Marketers collect data from different sources and put them together. Then they run a campaign based on that data. Most of the information is passed on through different hands and gets changed in the process. This leads to incorrect data and the campaign is filled with inconsistency. But with the help of blockchain technology, they have to procure the data from the real source: the consumer. This is due to the use of decentralized transactions in blockchain technology. Thus, ensuring accurate and first-hand information and better marketing campaigns. You have to consider this: consumers who are giving your brand their data are already interested in your company and thereby increasing the chances of getting leads and higher conversion rates. Conclusion One thing to be sure of is that consumers will be empowered by the use of blockchain. Businesses are expected to offer more transparency and authentication in marketing using Blockchain. But to comprehend how blockchain works and how it helps in enhancing your marketing campaigns, you can talk to the experts at Esolz Technologies, the leading digital marketing agency in India, and avail yourself of our digital marketing services. Thank You!
2 Comments
12/20/2022 12:57:31 am
Nice Information! One good way to generate high-quality leads is to build a content strategy that provides valuable information to people who might want to buy insurance. This attracts the right people to your website who have confirmed their interest based on the fact that they have engaged with your insurance-related article.
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6/30/2023 09:56:42 am
Great blog! The content was insightful, well-researched, and presented in a clear and engaging manner. I really enjoyed reading it and gained valuable knowledge from your perspective. Keep up the excellent work!
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